In Branding is Sex, brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood.
IN JUST SEVEN SHORT AND SWEET CHAPTERS, DEB WILL BREAK DOWN ALL THE ESSENTIALS:
How the most successful brands in the world get their customers laid
How all branding decisions stem from the Brand Values Pyramid
How to nail your company’s brand.
The three essential brand questions you must be able to answer
And who your brand should hop in the sack with (and it’s not who you think it is.)
How to never fail The Bullshit Test
Meet the author, Deb Gabor
DEB WAS BORN TO BRAND
As the founder and brand dominatrix of Sol Marketing, she has led brand strategy engagements for organizations like Dell, Microsoft, NBC Universal, HomeAway, and dozens of early-stage tech and digital media titans.
Deb has worked with some of the best brands in the world.
I needed somewhat of a shock, from somebody I really trusted…now we have a way of articulating our promise, and our value to customers, in a way that makes the competition irrelevant...as soon as we say it. Every time we get to articulate it to a prospective customer, it feels amazing, because it’s like we get our own drop the mic moment.
— Tim Hamilton, CEO Praxent
You don't need a Ph.D. to understand branding.
BRANDING IS SEX PROVIDES YOU WITH A CONCRETE FOUNDATION AND A BASIC HOW-TO PLAN — IN PLAIN ENGLISH — FOR BUILDING OR RE-IGNITING YOUR BRAND